The DirectorBehind the Lens

Chai is a video director and content creator rooted in sneaker culture and human storytelling. With years of experience shooting campaigns, social content, documentary interviews, and narrative short form — every frame is intentional.

From Jordan Brand product launches to community-driven social campaigns, the work spans commercial and cultural — always with a cinematic eye and a deep understanding of what moves an audience.

Currently seeking a Video Manager role where creativity meets strategy — building content teams, developing visual identities, and executing at the highest level for brands that matter.